When a well-crafted email arrives in your inbox, it grabs
your attention and without any effort you know if you want to act on it or not.
It is like you are sucked in, and can’t resist taking the next step.
These types of emails might look as if they are made in a
few minutes. That’s how natural they seem. Yes, achieving a balanced, clear and
persuasive message takes extra work on the marketer’s side, but it is worth it,
for the result is a more effective email.
