Having the right tools is essential to getting the job done right and in a timely manner. The same goes for marketing. If you want to attract and convert leads online, you have to have the right tools. This is one area where I see businesses fail the most. They get the idea that they need to market themselves but when it comes time to buy tools that will help them maximize results they balk. Now, not all the tools on my list have a fee. In fact, only one is. But even for the free tools, there is a level of buy-in and commitment you must have in order to see your desired results.
