Two Types of Email That Produce Marketing Wins

Many marketers believe that there's a timing sweet spot for emailing consumers. But Spencer Kollas disagrees. “There's no perfect time to send an email that works across the board for all brands,” says Kollas, VP of global deliverability for Experian Marketing Services. “Every brand has a different set of customers, with different needs and preferences. What's more important than when to send is what to send. No matter what time it is, emails need to be relevant.”

How to Build Engagement Immediately

When you’ve been in marketing long enough, you begin to relate nearly every life experience back to strategies and principles—it’s practically unavoidable. So, when I talk to a client about building email engagement with new subscribers, I always refer back to one specific experience.