As a marketer, it’s not enough to simply keep your clients
treading water. Traffic, conversions, engagement—sure, all these things are
great. But to provide sustainable value, you have to help your clients beat out
their competition on a regular basis. Often, that means going against the
grain.
For example, as recently as last year marketers were falsely
predicting email’s demise. But the most successful marketers realized that
while email marketing was evolving, it wasn’t any less valuable. In fact, it’s
even more important. And now those who recently banished email are scrambling
to rebuild their email marketing strategy and keep up with those who ignored
the unfounded warnings. To be clear: The future of email marketing isn’t
just bright, it’s on fire. And there is no shortage of innovative options for
setting your clients apart.
