5 Innovative Email Marketing Trends for Your Clients

As a marketer, it’s not enough to simply keep your clients treading water. Traffic, conversions, engagement—sure, all these things are great. But to provide sustainable value, you have to help your clients beat out their competition on a regular basis. Often, that means going against the grain.

For example, as recently as last year marketers were falsely predicting email’s demise. But the most successful marketers realized that while email marketing was evolving, it wasn’t any less valuable. In fact, it’s even more important. And now those who recently banished email are scrambling to rebuild their email marketing strategy and keep up with those who ignored the unfounded warnings. To be clear: The future of email marketing isn’t just bright, it’s on fire. And there is no shortage of innovative options for setting your clients apart.

Why Email Marketing is Still Significant in 2016

The very first email was sent in 1971 (long before the web first came online, which was in the early 90s) and since the time email marketing has been there in almost all the work places as the backbone of communication in the modern world, personally as well as professionally. It has been considered to be the most effective internet marketing tool that holds on its own in the marketing options and choices for businesses.

Why You Should Stop Deleting Inactive Email Subscribers

Last week, MailChimp posted an article about why your inactive subscribers are valuable. They discovered that, although many industry experts for years have been telling email marketers to delete inactives, these addresses may actually be worth saving.

8 Ways You’re Failing at Email Marketing: Marketing Automation Can Help

Email marketing has the potential to fuel sales and website traffic, while increasing brand loyalty to your company. However, in today’s competitive marketplace, effective marketing has become more challenging than ever. To reach your target customers, you need to ensure your email marketing contains an edge over your competition, so you can entice consumers, motivate clicks, and encourage customer retention. Here are the top ways you’re failing at email marketing and what you can do to improve your strategy in the coming year.

10 Reasons Why Email Marketing is More Important Than Ever

The world of marketing has changed dramatically in the past ten years. New marketing campaigns that involve social networks, search engine powerhouses, blogs, websites, and viral internet activity have permanently altered the ways in which consumers are effectively reached by worldwide companies. However, there is one marketing strategy that's been around the block a few times and still offers countless benefits to both marketers and consumers.

What makes email marketing so effective?

Email marketing has some significant advantages compared to most other marketing methods:

1. High reach: When you get people to join your email list (aka “subscribe to updates” or “opt in”), you can actually reach them. If they just like your Facebook page, for example, it’s quite unlikely that they’d actually see your updates. Sure, not everyone opens your emails, but the numbers are usually still in favor of email compared to other communication methods.

The email marketing bucket list

Caught up in day-to-day business, we sometimes lose sight of the truly remarkable. Do you

remember what campaigns you did the last 3 months? Were they worth doing (for you and the business)? Would it have mattered if you “kicked the bucket” tomorrow?

The Major Challenges of B2B Marketing

Every marketer and B2B business owner faces marketing and sales challenges that have been created from the big alter over the past 20 years of the Internet age. With new task and new view come new

challenges. Whether it's managing time, ROI or figuring out what result you're following, marketers have never faced as many challenges as they do today. Whatever the case may be, there’s always at least one area that you can stand to improve.

High match-rates for Mailing Address Appending Service

More desired target advertising and/or offers to customers and prospects via zip codes. In business

industries, you might anytime want to initiate direct mail marketing campaign. Appraising that direct mail campaigns are fully loaded on your budget, managing a campaign on your huge database will prove to be costly. This is when having an updated database will come to your saving.

5 Reasons To Choose Direct Mail Marketing

Direct mailing lists are at the heart of every successful direct marketing campaign.  As many companies looks for new ways to reach customers and prospects, traditional marketing approaches like direct mail campaigns are often exchange with online advertisements and other technology-based techniques. Direct Mail Marketing can be an easy yet strong way to get your information directly to your target customers.

Business Email Acquisition

AverickMedia Marketing offers extensive contacts from the smallest niche markets through the largest corporations. Our database consists of extensively segmented business demographics, giving marketers access to almost every conceivable combination of executive purchasing decision makers. Our mailing lists gives marketers hundreds of options to precisely pinpoint their niche or vertical markets or reach the widest range of small- to medium-sized businesses through Fortune 1000 companies.

Healthcare Mailing Lists-Infographics

We can help you find targeted solutions for any of your medical related offers with our top quality direct mail, telemarketing, and email lists of medical and allied health professionals, as well as healthcare executives. From a healthcare database containing information for over 1.8 million healthcare executives, you can conduct an email marketing campaign, direct mail campaign, fax broadcast, telephone survey or a combination of channels for a more comprehensive approach.

Industry Specific Mailing Lists

Do you need a B2B email list that is industry-specific ? Do you need to further refine it according to sub industry or based on NAICS or NACE code? Whatever your requirements for building a dependable email list, our team of experts at AverickMedia, drawing on years of market insight and strategic knowledge can provide you data that actually delivers results.

Fortune 1000 Company Mailing Lists

Marketing to Fortune 1000 companies requires that you have access to accurate and updated executive contact information; email address, phone, physical address, as well as company demographics. This highly responsive database is one of the most complete listings available of Fortune 1000 Executives. This file represents the core of Corporate America. Multiple Contacts are available for the majority of the businesses on the file.

Job Title Specific Mailing Lists

Averickmedia B2B records classified by job function and seniority .Job titles hold the clues about a B2B prospect’s responsibility and seniority. Job Function is the departmental area (IT, HR, Finance, Procurement, etc.) to which a person is assigned, while Job Level indicates a person’s seniority. CEO, CXO,VP, and Project Leader are familiar examples of job levels. You can build your B2B email list by targeting specific job titles.

Technology Mailing Lists- Infographics

We profile 65% of the enterprises that are spending money on Technology and we give you direct access to the decision makers at these companies. AverickMedia provides detailed org charts of technology departments, accurate direct contact data on decision makers, and 1000-plus brand new spending plans and sales opportunities every day, and loads of useful tools that help you turn this data into deals.

Targeted B2B Prospect List

Built a custom list or a list specifically pertaining to your industry. We offer direct mailing lists to satisfy virtually any mailing need. As list brokers, we represent more than 54,000 lists on the market. We provide lists for the USA, Canada and Internationally. Find Your Perfect Prospects. ending personalized emails is an essential part of B2B marketing. It helps you to reach, engage and communicate with your audience, and help build relationships with your prospects.

SIC Code Appending - Infographics

Add Standard Industrial Classification (SIC) codes to the records in your business database. Use this information to segment your customer by Industry type. The SIC Codes appends also gives you the data intelligence to target industries with the highest propensity to purchase your product or service, which are the industries that you are currently doing the most business with.

DUNS Number Appending Service

By embedding the DUNS Number at the core of your global marketing, credit and purchasing transactions, you can take data you already have and turn it into powerful business information. In database marketing applications the DUNS Number service allows customers to quantify how much business they are already doing within a market sector or corporate family structure to enable more effective planning of new sales and marketing activities.

Reverse Appending- Infographics

Reverse Append takes advantage of the fact that for many online marketers, the email address is the only identifier within their online database. To find postal addresses, Reverse Append matches your email-only file with the AverickMedia database of over 600 million records that include email addresses as well as name and postal address.