Why You Should Stop Deleting Inactive Email Subscribers

Last week, MailChimp posted an article about why your inactive subscribers are valuable. They discovered that, although many industry experts for years have been telling email marketers to delete inactives, these addresses may actually be worth saving.

8 Ways You’re Failing at Email Marketing: Marketing Automation Can Help

Email marketing has the potential to fuel sales and website traffic, while increasing brand loyalty to your company. However, in today’s competitive marketplace, effective marketing has become more challenging than ever. To reach your target customers, you need to ensure your email marketing contains an edge over your competition, so you can entice consumers, motivate clicks, and encourage customer retention. Here are the top ways you’re failing at email marketing and what you can do to improve your strategy in the coming year.

10 Reasons Why Email Marketing is More Important Than Ever

The world of marketing has changed dramatically in the past ten years. New marketing campaigns that involve social networks, search engine powerhouses, blogs, websites, and viral internet activity have permanently altered the ways in which consumers are effectively reached by worldwide companies. However, there is one marketing strategy that's been around the block a few times and still offers countless benefits to both marketers and consumers.

What makes email marketing so effective?

Email marketing has some significant advantages compared to most other marketing methods:

1. High reach: When you get people to join your email list (aka “subscribe to updates” or “opt in”), you can actually reach them. If they just like your Facebook page, for example, it’s quite unlikely that they’d actually see your updates. Sure, not everyone opens your emails, but the numbers are usually still in favor of email compared to other communication methods.