The very first email was sent in 1971 (long before the web
first came online, which was in the early 90s) and since the time email
marketing has been there in almost all the work places as the backbone of
communication in the modern world, personally as well as professionally. It has
been considered to be the most effective internet marketing tool that holds on
its own in the marketing options and choices for businesses.
With various forms of communication accessible to us than
ever, from facebook to Whatsapp, people are questioning if the end of email has
lastly arrived. But the fact is despite the increasing popularity of these many
types of communication, email for marketing remains the most powerful
tool for any successful businesses, from small businesses to multinational
corporations.
So, why is email still an important marketing strategy that
you must take advantage of? There are quite a few reasons why email marketing
is still a strategy for businesses in 2016?
Regardless of how you take email marketing, the truth is it
can lead to higher conversions and brand awareness for your small business
besides the fact that email is simple, quick, affordable, action oriented,
measurable, relationship focused, personal and customizable.
Email is what your customer are expecting
Email is your customer’s preferred medium through which they
rather prefer to receive your messages. Adobe’s August 2015 email marketing
study says, 63% of customers prefer to receiving marketing promotions, discounts
and offers through email. So, if you’re to deliver your marketing messages
through email, then ensure you are prominently showing subscribe fields and
giving easy access to an email preferences centre.
Email Marketing is Measurable
The best thing about email marketing is measuring the
efficacy of your efforts, you can simply get a clear picture of how your email
campaigns are performing, and accordingly improve your effectiveness and make
adjustments. You can also track bounce rates, delivery rates, open rates, click
through rates, and unsubscribe rates. Email marketing metrics are significant
to remember as you monitor and evaluate your internet marketing strategy.
When social media marketing provides you with almost too
much choices like subscribes, retweets, share… email marketing offers the right
balance. Though you have plenty of metrics to be looking at, but it provides
you clear vision of who opened your message, what mail they use, when they
engaged with your message and what they really clicked on.
Just how clean is your data? Identify where your data requires attention, allowing you to choose which areas to improve.
Get Free Email Append Test from AverickMedia
Email marketing is customizable
Email marketing the best way to target specific audiences:
you can segment your recipients, address them by their name, and write content
that serve that specific section. It certainly presents your brand more
strongly, connects with them in more meaningful way, and leads to higher
conversion rates.
You should start small and gradually add complexity and
different variables as you go. Start by introducing one segmentation variable,
then continue with another.
Email is mobile
It is important to remember that your email service provider
offers you simple ways to generate adjustable emails that are optimized for
both mobile and desktop. Mobile cannot be overlooked anymore when most people
check their emails on mobile…according to HubSpot approximately 53% of people
check their email on phone
If you are likely to compose lengthy emails, then stop it
because people don’t like to read big stuffs on a small screen. Therefore, keep
your message clear, short and precise. Remember, mobile-optimised email is far
more important than desktop email. Moreover, email is no longer considered to
be spam. Audience are more mature than ever and also if you use Gmail then you
have different sections where you receive different promotional messages, which
is good news as your inbox isn’t overloaded.
