There is a buzz around that Facebook will make email
extinct! Some even claimed that it was quite likely to happen by the end of the
year 2011. Most of us don’t realize that whenever there is buzz around a brand
or a company, it becomes globally recognizable overnight. When Mark Zuckerberg
said something like that he knew he was going to draw global media’s attention.
As a matter of fact, as applicable to all e-technologies, email is also going
to evolve just like Twitter, LinkedIn and Facebook. Facebook, even if they want
to, can’t bring an end to email for many reasons:
1. No matter what, you still need an email account to create
a new Facebook account. Even if Facebook comes with a feature that enables
people to get a message account prior to signing up for it; the theory that
email will die is doubtful. Most importantly, a majority of people will NOT
like to completely rely on Facebook. They will continue to have one or more
than one email accounts for their own safety.
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2. Now let’s have a look at the Facebook message platform.
How do you find it when compared with hotmail, yahoo and Gmail? Doesn’t it look
primitive and poorly designed? What makes them think that they are “Gmail
Killer”? People use these emails for a variety of reason and not just for
sending messages. Facebook has a long way to go!
3. Most of the studies have concluded that less than 8%
people might think of making the switch if ever such opportunity was to come.
Does that sound stunning? Of course not. Facebook will have to overhaul its
design and think a lot for deliverability. Even Mark is not sure how he is
going to do that.
There is no denying the fact that Facebook is a giant
network of 5oo million people and Mark deserves to make such pure marketing
statements.
article From: blog.email-list.com
