Every Merge/Purge Offers You Complete, Extensive Reports For Analysis

The merge/purge process is one of the most significant data processing functions a direct marketing business tackles. It’s clear with rising paper, postage and list costs that there’s never been a more important time to make sure you’re getting the most out of your merge/purge and list work.

At Averickmedia, Merge/Purge is our specialty.

Not only do we specialize in Merge/Purge, but we divide our Merge/Purge service into three focused categories, making sure that your Merge/Purge is relevant to your company or organization. Averickmedia uses state-of-the-art duplicate detection software in combination with its own seasoned custom programming to optimize its merge/purge processing. Averickmedia' multi-stage, multi-level, dedupe/match processing can help you target your direct marketing campaign and better understand it results through comprehensive reports.

Features & Benefits

Our sophisticated software assures you of the highest quality as we:

• Pre-process all lists using custom programming to clean up and standardize list data
• Key code, standardize addresses, correct ZIP codes, CASS-certify and move-update
• Process with state-of-the-art software, tailoring the job to your specific needs
• Generate an array of outputs from postal presorted labels and inkjet media to relational databases

Every merge/purge offers you complete, extensive reports for analysis, including:

• Pre-process all lists using custom programming to clean up and standardize list data
• Key code, standardize addresses, correct ZIP codes, CASS-certify and move-update
• Process with state-of-the-art software, tailoring the job to your specific needs
• Generate an array of outputs from postal presorted labels and inkjet media to relational databases

Just how clean is your data? Identify where your data requires attention, allowing you to choose which areas to improve.

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Merge/Purge for Business

We can tailor your merge purge to identify dupes that are the same contact at the same company having different mailing addresses. For example if John Smith at ABC Co. has a Mail Stop address on one list, and the same John Smith at ABC Co on another list has an actual street address or even a building address, we can identify those and limit the number of pieces to him to only one.

Merge/Purge for Non-Profit Organizations

We also specialize in data processing for non-profits. At Averickmedia, we understand the importance of your house donor file and can make sure that you never solicit to current donors unless you want to. Our ability to find relationships between your house lists and rented or exchange lists can help you lift your response rates and target those who share in your cause.