3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. I still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. As you can imagine, it didn’t go well (but at least I got to keep the flowers).

6 Things Email Marketers Do That Drive Customers Crazy

Have you ever had a friend who tries too hard? Perhaps they talk way too much but never say anything of value. Maybe they are a little too clingy. Or perhaps they embellish the truth or even lie to seem relevant. These friends just want to be accepted and involved, but their desperate attempts end up pushing people away.

How to lift email marketing conversion step-by-step

When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like you are sucked in, and can’t resist taking the next step.

These types of emails might look as if they are made in a few minutes. That’s how natural they seem. Yes, achieving a balanced, clear and persuasive message takes extra work on the marketer’s side, but it is worth it, for the result is a more effective email.

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Build a Better Marketing Campaign

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Email List Hygiene: Email the people who truly want your messages

Good email list hygiene is the best practice for any email marketing program. Active email addresses are necessary for maintaining your relationship with your users and retaining their loyalty. There are always chances to get invalid, non-responsive and duplicate email addresses. I would like to share a few reasons on benefits of a clean email list. With a clean email list, you’ll have fewer bounces, better deliverability, and increased conversions.

5 quick tips for segmenting your email list

List segmentation is absolutely key to sending your most targeted, relevant messaging possible – and it leads to big-time results. According to eMarketer, 39% of email marketers that practice list segmentation see better open rates, 28% see lower opt-out and unsubscribe rates, and 24% see better email deliverability, increased sales leads, and greater revenue.