The Formula for a Powerful Transactional Email

Transactional emails are key to any email strategy because they empower users to take a next action. In the most basic sense, a transactional email is sent to someone because of their inaction or a specific action they took. These types of emails include things like email address confirmations, password resets, purchase receipts and monthly invoices.

3 Reasons Why Emails Don’t Get Opened

Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice. We’re always looking for ways to improve copy, design, headlines, etc. But sometimes, recipients will delete an email before they even open it! Why? Below are three reasons an email may never get opened:

5 Innovative Email Marketing Trends for Your Clients

As a marketer, it’s not enough to simply keep your clients treading water. Traffic, conversions, engagement—sure, all these things are great. But to provide sustainable value, you have to help your clients beat out their competition on a regular basis. Often, that means going against the grain.

For example, as recently as last year marketers were falsely predicting email’s demise. But the most successful marketers realized that while email marketing was evolving, it wasn’t any less valuable. In fact, it’s even more important. And now those who recently banished email are scrambling to rebuild their email marketing strategy and keep up with those who ignored the unfounded warnings. To be clear: The future of email marketing isn’t just bright, it’s on fire. And there is no shortage of innovative options for setting your clients apart.

Mobile Email Strategy: thinking beyond email

People love their blackberry, iphone, android and tablet. With that, the use of mobile email is increasing.  Using smartphones to connect with the trusted inbox.Statistics say that 15 to 65% of email is opened on a Mobile device. The time has come to harness the power of mobile + email and create a solid mobile email strategy. And that encompasses more than just email….

Five Quick Tips to Make Email Marketing Better

1. Permission-based email marketing: The goal of your marketing is to instill interest in customers about your products and services. Email marketing is definitely the most powerful tool for your business growth. On the other hand, if used incorrectly; it can be destructive and grind down your brand equity in the marketplace. Therefore, permission-based emailmarketing is fair way of jumping into anyone’s inbox, as it is the most understandable or humble way to request them.

Build Customer Profiles to Boost Email Marketing Results

The best email marketing results are achieved through segmenting and targeting, which produce higher open rates, leads, conversion rates and revenues. However, before you can segment and target prospects, you must know the makeup of your audience and be able to identify its members.

Thus, the first step to laying the groundwork for email marketing campaigns is to build customer profiles, which are based on demographic characteristics: age, gender, marital status, location, education level, income level, ethnic background, political affiliation and more.

9 Reasons Your Emails Get Rejected

It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round.

As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be the perfect customer for your brand. Your email might appeal to their needs and build a lifelong relationship. Or your recipient may discover that while you two have no chemistry, your product would be a perfect match for one of their friends.