Data Cleansing and Scrubbing services include the aggregation,
organization, and cleansing of data.
These data data cleansing/scrubbing and
enrichment services can ensure that your databases - part and material files,
product catalog files, and item information etc. - are current, accurate and
complete.
The Data
cleansing and enhancement – identifying incomplete customer names; incomplete
and incorrect customer email addresses and telephone numbers; reifying customer
names, email
addresses, telephone numbers and mailing addresses; identifying and margining or expunging duplicates in your database; enhancing customer data with demographic and consumer information.
addresses, telephone numbers and mailing addresses; identifying and margining or expunging duplicates in your database; enhancing customer data with demographic and consumer information.
Data Cleansing
Often the existing data has no consistent format being derived from many
sources. Or it contains duplicate records/items and may have missing or incomplete
descriptions. Averickmedia's data cleansing process fixes misspellings,
abbreviations, and errors. The data is normalized so that there is a common
unit of measure for items in a class, e.g. feet, inches, meters, etc. are all
converted to one unit of measure. The values are also standardized so that the
name of each attribute is consistent, e.g. inch, in., and the symbol “ are all
shown as inch.
Data Scrubbing
Often the existing data has no consistent format being derived from many
sources. Or it contains duplicate records/items and may have missing or
incomplete descriptions. Averickmedia's
data cleansing process fixes misspellings, abbreviations, and errors. The data
is normalized so that there is a common unit of measure for items in a class,
e.g. feet, inches, meters, etc. are all converted to one unit of measure. The
values are also standardized so that the name of each attribute is consistent,
e.g. inch, in., and the symbol “ are all shown as inch.
Just how clean is your data? Identify where your data requires attention, allowing you to choose which areas to improve.
Capabilities for Data Cleansing / Scrubbing and Enrichment services include:Get Free Email Append Test from AverickMedia
- Data
aggregation, organization, and cleansing
- Enrichment of
data with product attributes, images, and manufacturer specifications
- De-duplication:
eliminate duplicate records which might be similar looking records
- Identification
of missing or incomplete data
- The
identification and removal of duplicated records
- The
identification and tagging of similar records with subsequent manual
review
- The
removal of spurious and invalid records
- Data
validation (for example using a post code checker to identify that
addresses are correct)
- The
removal of obsolete data
- The
comparison and removal of records matching third party information, such
as the opt-in and opt-out list
Using a data scrubbing
tool can save a database administrator a significant amount of time and can be
less costly than fixing errors manually. The issues involved in data cleansing,
formatting, converting and preparing for upload are so time consuming and so
exacting that it makes sense to outsource select components of the project to
an established firm with extensive experience in data migration.
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