The
biggest challenge for email marketers today is the quality of email lists if
double opt in policies are not followed. To improve email deliverability
you need to reduce duplicate, invalid, dead and bogus emails and find
deliverable emails in your active mailing list. Email list
cleaning and hygiene services help keep your email lists up-to-date. According to AverickMedia estimates, 20 to 30 % of business data decays each year, which
means most business databases will unavoidably suffer without robust data
quality initiatives.
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