Build a Better Marketing Campaign

Build a Better Marketing Campaign

Marketing campaigns can be designed with different ends in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news.

Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements. The campaign doesn't have to rely solely on advertising, and can also include demonstrations, word of mouth and other interactive techniques.

There are a number of steps you should implement to create your first automated marketing campaign and we’ll look at each on in turn.

Understanding your target audience

It's important to clearly identify who your target audience how you want to reach them, develop key messages and to identify the best communication channels to help them. Often a good place to begin starts with a thorough review of the problem you wish to solve and the needs you are meeting with your product or solution. Be sure you can clearly define what you do and what your business does. Creating a few personas is important part of target audience identification. These personas will help you later in your marketing campaigns. 

Develop suitable marketing plan

Everyone knows you need a business plan, yet many entrepreneurs don’t realize a marketing plan is just as vital. Unlike a business plan, a marketing plan focuses on winning and keeping customers; it's strategic and includes numbers, facts and objectives. Marketing plans allow you to identify your methods for marketing, your marketing costs, and the time involved with the various parts of your campaign. Don’t panic about your marketing costs as there are many different tools available to help you calculate your budget.

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Collect Lead Information

There are several ways you can go about collecting lead information, you can collect lead information through a form submission on your website and another one for lead collection is through manual addition of lead information one at a time to your platform. Now that you have a strong handle on your target audience and you’ve created a comprehensive marketing plan you are ready to begin collecting your leads that match your criteria.

Create Your Content                     

You must create your content with purpose and invest in what you share. Common content items include blog articles, graphics, social posts, info graphics, and videos.  This means taking time to write the longer blog articles. Spend the money and work on info graphic. Creating high quality content is a sure fire way to increase your conversions and make your campaign successful.

Creating Content Sharing Strategies is also an important part of marketing campaign. This is how you want to share your content with your target audience. You can also create tweets, and other social media posts as part of your campaign process, you can do this ahead of time but usually this is easy enough (and short enough) that you can create these types of elements directly during the campaign building.

Build Your Campaign

Now that you’ve already completed the first five steps you are ready to quickly and easily build your campaign. The way you measure your success will vary from offer to offer, but you always want to measure your end goal. If your goal was to build your network, you would want to take a look at how many email addresses you received from your campaign.