5 Innovative Email Marketing Trends for Your Clients

As a marketer, it’s not enough to simply keep your clients treading water. Traffic, conversions, engagement—sure, all these things are great. But to provide sustainable value, you have to help your clients beat out their competition on a regular basis. Often, that means going against the grain.

For example, as recently as last year marketers were falsely predicting email’s demise. But the most successful marketers realized that while email marketing was evolving, it wasn’t any less valuable. In fact, it’s even more important. And now those who recently banished email are scrambling to rebuild their email marketing strategy and keep up with those who ignored the unfounded warnings. To be clear: The future of email marketing isn’t just bright, it’s on fire. And there is no shortage of innovative options for setting your clients apart.

Mobile Email Strategy: thinking beyond email

People love their blackberry, iphone, android and tablet. With that, the use of mobile email is increasing.  Using smartphones to connect with the trusted inbox.Statistics say that 15 to 65% of email is opened on a Mobile device. The time has come to harness the power of mobile + email and create a solid mobile email strategy. And that encompasses more than just email….

Five Quick Tips to Make Email Marketing Better

1. Permission-based email marketing: The goal of your marketing is to instill interest in customers about your products and services. Email marketing is definitely the most powerful tool for your business growth. On the other hand, if used incorrectly; it can be destructive and grind down your brand equity in the marketplace. Therefore, permission-based emailmarketing is fair way of jumping into anyone’s inbox, as it is the most understandable or humble way to request them.

Build Customer Profiles to Boost Email Marketing Results

The best email marketing results are achieved through segmenting and targeting, which produce higher open rates, leads, conversion rates and revenues. However, before you can segment and target prospects, you must know the makeup of your audience and be able to identify its members.

Thus, the first step to laying the groundwork for email marketing campaigns is to build customer profiles, which are based on demographic characteristics: age, gender, marital status, location, education level, income level, ethnic background, political affiliation and more.

9 Reasons Your Emails Get Rejected

It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round.

As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be the perfect customer for your brand. Your email might appeal to their needs and build a lifelong relationship. Or your recipient may discover that while you two have no chemistry, your product would be a perfect match for one of their friends.

Tips to Improve E-mail Deliverability

There is a buzz around that Facebook will make email extinct! Some even claimed that it was quite likely to happen by the end of the year 2011. Most of us don’t realize that whenever there is buzz around a brand or a company, it becomes globally recognizable overnight. When Mark Zuckerberg said something like that he knew he was going to draw global media’s attention.

Why Email Marketing is Still Significant in 2016

The very first email was sent in 1971 (long before the web first came online, which was in the early 90s) and since the time email marketing has been there in almost all the work places as the backbone of communication in the modern world, personally as well as professionally. It has been considered to be the most effective internet marketing tool that holds on its own in the marketing options and choices for businesses.