3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. I still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. As you can imagine, it didn’t go well (but at least I got to keep the flowers).

6 Things Email Marketers Do That Drive Customers Crazy

Have you ever had a friend who tries too hard? Perhaps they talk way too much but never say anything of value. Maybe they are a little too clingy. Or perhaps they embellish the truth or even lie to seem relevant. These friends just want to be accepted and involved, but their desperate attempts end up pushing people away.

How to lift email marketing conversion step-by-step

When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like you are sucked in, and can’t resist taking the next step.

These types of emails might look as if they are made in a few minutes. That’s how natural they seem. Yes, achieving a balanced, clear and persuasive message takes extra work on the marketer’s side, but it is worth it, for the result is a more effective email.

Averickmedia delivers role-based Complaint Specialist, Scam Research Analyst And Complaint Investigator Email Contact Lists Based on Your Own Customized Parameters

AverickMedia makes big things happen for companies of all sizes, in a variety of industries and geographic locations.

AverickMedia B2B Complaint Specialist mailing lists mainly contain higher level key executives who make decisions on expenditure for their business. We're a specialist in accurate business lists of senior managers and directors companies across the globe.

Build a Better Marketing Campaign

Averickmedia has access to a one of the most comprehensive Business (B2B) Data sets available – encompassing 90% of all businesses. With information maintained on Address, Telephone Number, Contact Names, Email Addresses, Number of Employees plus much more on over 37 million US Businesses, we are capable of providing the most accurate data for your campaigns. These business lists contain over 1600 industry descriptions to find your best prospects.

Email List Hygiene: Email the people who truly want your messages

Good email list hygiene is the best practice for any email marketing program. Active email addresses are necessary for maintaining your relationship with your users and retaining their loyalty. There are always chances to get invalid, non-responsive and duplicate email addresses. I would like to share a few reasons on benefits of a clean email list. With a clean email list, you’ll have fewer bounces, better deliverability, and increased conversions.

5 quick tips for segmenting your email list

List segmentation is absolutely key to sending your most targeted, relevant messaging possible – and it leads to big-time results. According to eMarketer, 39% of email marketers that practice list segmentation see better open rates, 28% see lower opt-out and unsubscribe rates, and 24% see better email deliverability, increased sales leads, and greater revenue.

The Formula for a Powerful Transactional Email

Transactional emails are key to any email strategy because they empower users to take a next action. In the most basic sense, a transactional email is sent to someone because of their inaction or a specific action they took. These types of emails include things like email address confirmations, password resets, purchase receipts and monthly invoices.

3 Reasons Why Emails Don’t Get Opened

Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice. We’re always looking for ways to improve copy, design, headlines, etc. But sometimes, recipients will delete an email before they even open it! Why? Below are three reasons an email may never get opened:

5 Innovative Email Marketing Trends for Your Clients

As a marketer, it’s not enough to simply keep your clients treading water. Traffic, conversions, engagement—sure, all these things are great. But to provide sustainable value, you have to help your clients beat out their competition on a regular basis. Often, that means going against the grain.

For example, as recently as last year marketers were falsely predicting email’s demise. But the most successful marketers realized that while email marketing was evolving, it wasn’t any less valuable. In fact, it’s even more important. And now those who recently banished email are scrambling to rebuild their email marketing strategy and keep up with those who ignored the unfounded warnings. To be clear: The future of email marketing isn’t just bright, it’s on fire. And there is no shortage of innovative options for setting your clients apart.

Mobile Email Strategy: thinking beyond email

People love their blackberry, iphone, android and tablet. With that, the use of mobile email is increasing.  Using smartphones to connect with the trusted inbox.Statistics say that 15 to 65% of email is opened on a Mobile device. The time has come to harness the power of mobile + email and create a solid mobile email strategy. And that encompasses more than just email….

Five Quick Tips to Make Email Marketing Better

1. Permission-based email marketing: The goal of your marketing is to instill interest in customers about your products and services. Email marketing is definitely the most powerful tool for your business growth. On the other hand, if used incorrectly; it can be destructive and grind down your brand equity in the marketplace. Therefore, permission-based emailmarketing is fair way of jumping into anyone’s inbox, as it is the most understandable or humble way to request them.

Build Customer Profiles to Boost Email Marketing Results

The best email marketing results are achieved through segmenting and targeting, which produce higher open rates, leads, conversion rates and revenues. However, before you can segment and target prospects, you must know the makeup of your audience and be able to identify its members.

Thus, the first step to laying the groundwork for email marketing campaigns is to build customer profiles, which are based on demographic characteristics: age, gender, marital status, location, education level, income level, ethnic background, political affiliation and more.

9 Reasons Your Emails Get Rejected

It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round.

As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be the perfect customer for your brand. Your email might appeal to their needs and build a lifelong relationship. Or your recipient may discover that while you two have no chemistry, your product would be a perfect match for one of their friends.

Tips to Improve E-mail Deliverability

There is a buzz around that Facebook will make email extinct! Some even claimed that it was quite likely to happen by the end of the year 2011. Most of us don’t realize that whenever there is buzz around a brand or a company, it becomes globally recognizable overnight. When Mark Zuckerberg said something like that he knew he was going to draw global media’s attention.

Why Email Marketing is Still Significant in 2016

The very first email was sent in 1971 (long before the web first came online, which was in the early 90s) and since the time email marketing has been there in almost all the work places as the backbone of communication in the modern world, personally as well as professionally. It has been considered to be the most effective internet marketing tool that holds on its own in the marketing options and choices for businesses.

Two Types of Email That Produce Marketing Wins

Many marketers believe that there's a timing sweet spot for emailing consumers. But Spencer Kollas disagrees. “There's no perfect time to send an email that works across the board for all brands,” says Kollas, VP of global deliverability for Experian Marketing Services. “Every brand has a different set of customers, with different needs and preferences. What's more important than when to send is what to send. No matter what time it is, emails need to be relevant.”

How to Build Engagement Immediately

When you’ve been in marketing long enough, you begin to relate nearly every life experience back to strategies and principles—it’s practically unavoidable. So, when I talk to a client about building email engagement with new subscribers, I always refer back to one specific experience.

Why You Should Stop Deleting Inactive Email Subscribers

Last week, MailChimp posted an article about why your inactive subscribers are valuable. They discovered that, although many industry experts for years have been telling email marketers to delete inactives, these addresses may actually be worth saving.

8 Ways You’re Failing at Email Marketing: Marketing Automation Can Help

Email marketing has the potential to fuel sales and website traffic, while increasing brand loyalty to your company. However, in today’s competitive marketplace, effective marketing has become more challenging than ever. To reach your target customers, you need to ensure your email marketing contains an edge over your competition, so you can entice consumers, motivate clicks, and encourage customer retention. Here are the top ways you’re failing at email marketing and what you can do to improve your strategy in the coming year.

10 Reasons Why Email Marketing is More Important Than Ever

The world of marketing has changed dramatically in the past ten years. New marketing campaigns that involve social networks, search engine powerhouses, blogs, websites, and viral internet activity have permanently altered the ways in which consumers are effectively reached by worldwide companies. However, there is one marketing strategy that's been around the block a few times and still offers countless benefits to both marketers and consumers.

What makes email marketing so effective?

Email marketing has some significant advantages compared to most other marketing methods:

1. High reach: When you get people to join your email list (aka “subscribe to updates” or “opt in”), you can actually reach them. If they just like your Facebook page, for example, it’s quite unlikely that they’d actually see your updates. Sure, not everyone opens your emails, but the numbers are usually still in favor of email compared to other communication methods.

The email marketing bucket list

Caught up in day-to-day business, we sometimes lose sight of the truly remarkable. Do you

remember what campaigns you did the last 3 months? Were they worth doing (for you and the business)? Would it have mattered if you “kicked the bucket” tomorrow?

The Major Challenges of B2B Marketing

Every marketer and B2B business owner faces marketing and sales challenges that have been created from the big alter over the past 20 years of the Internet age. With new task and new view come new

challenges. Whether it's managing time, ROI or figuring out what result you're following, marketers have never faced as many challenges as they do today. Whatever the case may be, there’s always at least one area that you can stand to improve.

How can Email List help Automobile Industry

Automotive Email Lists is the data which an Automotive Marketing Service provider keeps with

details about car owner's name, vehicle brand, contact number, mailing address and other affiliated information and updates for increase business with interest clients from automotive sector. Though automotive industry fatten on customer source and brand reliability, currently it has become a competing and challenging business with so many dealerships coming up each year.

Healthcare Mailing Lists

Healthcare marketing is turning at such a quick rate that many tried-and-true methods no longer lead

to results. These providers have traditionally been in jurisdiction of the medical relationship. But

today with the Internet, this relationship has been reversed and patients are more authorized than ever. Healthcare database helps find physicians, hospital decision makers, pharmacists, nurses and many other healthcare professionals

Email List Hygiene: How Keep Your Lists Clean

The biggest challenge for email marketers today is the quality of email lists if double opt in policies  

are not followed. To improve email deliverability you need to reduce duplicate, invalid, dead and bogus emails and find deliverable emails in your active mailing list. Email list cleaning and hygiene services help keep your email lists up-to-date. Here are tips to help you clean, maintain and grow your email list.

Averickmedia Introduces Customer Profiling Service to Help Sales and Marketing Executives

Do you want a reliable prospect list with up-to-date contact details which fit your criteria to maximise the effectiveness of your marketing efforts and develop new business. Sounds easy enough, but in practice it can be a minefield because there are so many companies claiming to be able to do this, but which one do you choose and how much do you pay?

Phone and Fax Number Appending Service and Benefits

Today accuracy and availability of phone numbers is an integral part of any telemarketing campaign.

The phone append services will add phone numbers to your business record and this appending services will help you Increase marketing campaign ROI by including telephone follow-up,

improve customer service by enabling telephone contact and reduce waste associated with inaccurate telephone numbers.

Direct Mailing Lists Are At The Heart Of Every Successful Direct Marketing Campaign

Differentiation is to help make solution to business success, and a plenty of businesses use their

marketing—adding their direct mail marketing that differentiation. Direct marketing holds different approaches in which the producer of goods or services directly contacts the end-user. Direct marketing enclose face-to-face selling, direct mail, catalogs, kiosks, telemarketing, and more. The criteria for direct marketing begin with a reliable customer database.

Job Title Specific Mailing Lists-AverickMedia

Averickmedia B2B records classified by job function and seniority.Job titles hold the clues about a

B2B prospect’s responsibility and seniority. Job Function is the departmental area (IT, HR, Finance, Procurement, etc.) to which a person is assigned, while Job Level indicates a person's seniority. CEO, CXO,VP, and Project Leader are familiar examples of job levels. You can build your B2B email list by targeting specific job titles.

Every Merge/Purge Offers You Complete, Extensive Reports For Analysis

The merge/purge process is one of the most significant data processing functions a direct marketing business tackles. It’s clear with rising paper, postage and list costs that there’s never been a more important time to make sure you’re getting the most out of your merge/purge and list work.

At Averickmedia, Merge/Purge is our specialty.

Database Management Service- Manage And Host Your Database

The Lifetime Value model enables you to understand how much a typical member or customer is

worth over a typical lifetime. And how long that typical lifetime can be expected to last. It allows the profiling of those customers with the highest Lifetime Value. So that values for customers with client-defined characteristics can be accurately determined. This valuable insight can then drive marketing spend decisions as well as customer communication and acquisition strategies.

Target Campaigns Using Effective Segmentation

Target Campaigns Using Effective Segmentation

Most of the marketers realized the importance of email to their overall marketing strategy and admit

that it's not final in the stir of other appearing marketing tactics like social media. But while most marketers realize that email is here to stay, unfortunately, that doesn't exactly mean certain email marketing best practices have caught on. Segmentation is one such best practice.

List Management Service - AverickMedia

Averickmedia provides end-to-end List Management services to guard inclusive and durable business information for you. Our service will help you target high potential and easily changeable prospects

from any segment internationally. Averickmedia List Management service is a step-by-step processes this providing the most accurate data for your campaigns.

Automotive Industry Mailing Lists

Automotive Email Lists is the data which an Automotive Marketing Service provider keeps with

details about car owner's name, vehicle brand, contact number, mailing address and other affiliated information and updates for increase business with interest clients from automotive sector. Though automotive industry fatten on customer source and brand reliability, currently it has become a competing and challenging business with so many dealerships coming up each year.

Email List Cleaning and Hygiene Service

The biggest challenge for email marketers today is the quality of email lists if double opt in policies are not followed. To improve email deliverability you need to reduce duplicate, invalid, dead and bogus emails and find deliverable emails in your active mailing list. Email list cleaning and hygiene services help keep your email lists up-to-date. According to AverickMedia estimates, 20 to 30 % of business data decays each year, which means most business databases will unavoidably suffer without robust data quality initiatives.

High match-rates for Mailing Address Appending Service

More desired target advertising and/or offers to customers and prospects via zip codes. In business

industries, you might anytime want to initiate direct mail marketing campaign. Appraising that direct mail campaigns are fully loaded on your budget, managing a campaign on your huge database will prove to be costly. This is when having an updated database will come to your saving.

SIC Code and Industry Appending

Add Standard Industrial Classification (SIC) codes to the records in your business database. Use this

information to segment your customer by Industry type. The SIC Codes also gives you the data intelligence to target industries with the highest propensity to purchase your product or service, which are the industries that you are currently doing the most business with.

Data Cleansing and Scrubbing, Data Analysis and Data Enrichment services can help improve the quality of data.

Data Cleansing and Scrubbing services include the aggregation, organization, and cleansing of data.

These data data cleansing/scrubbing and enrichment services can ensure that your databases - part and material files, product catalog files, and item information etc. - are current, accurate and complete.

The Data cleansing and enhancement – identifying incomplete customer names; incomplete and incorrect customer email addresses and telephone numbers; reifying customer names, email

Do you need a B2B email list that is industry-specific?

A powerful email list combine with a creative email marketing strategy can be one of the best ways to produce more income for your existing customers and attract new business from leads and

prospects interested in your products and services.

Developing a worth, reactive email list is one of the most critical steps for effective email marketing. In a huge marketing outline, where there are different industries, different types of companies under each industry and piece of specific industry professionals all across. In such a outline, target any generic database will only reach your communication to a large number. It won’t generate the desired responses. Get rough advocates quality above quantity.

5 Reasons To Choose Direct Mail Marketing

Direct mailing lists are at the heart of every successful direct marketing campaign.  As many companies looks for new ways to reach customers and prospects, traditional marketing approaches like direct mail campaigns are often exchange with online advertisements and other technology-based techniques. Direct Mail Marketing can be an easy yet strong way to get your information directly to your target customers.

Business Email Acquisition

AverickMedia Marketing offers extensive contacts from the smallest niche markets through the largest corporations. Our database consists of extensively segmented business demographics, giving marketers access to almost every conceivable combination of executive purchasing decision makers. Our mailing lists gives marketers hundreds of options to precisely pinpoint their niche or vertical markets or reach the widest range of small- to medium-sized businesses through Fortune 1000 companies.

Healthcare Mailing Lists-Infographics

We can help you find targeted solutions for any of your medical related offers with our top quality direct mail, telemarketing, and email lists of medical and allied health professionals, as well as healthcare executives. From a healthcare database containing information for over 1.8 million healthcare executives, you can conduct an email marketing campaign, direct mail campaign, fax broadcast, telephone survey or a combination of channels for a more comprehensive approach.

Industry Specific Mailing Lists

Do you need a B2B email list that is industry-specific ? Do you need to further refine it according to sub industry or based on NAICS or NACE code? Whatever your requirements for building a dependable email list, our team of experts at AverickMedia, drawing on years of market insight and strategic knowledge can provide you data that actually delivers results.

Fortune 1000 Company Mailing Lists

Marketing to Fortune 1000 companies requires that you have access to accurate and updated executive contact information; email address, phone, physical address, as well as company demographics. This highly responsive database is one of the most complete listings available of Fortune 1000 Executives. This file represents the core of Corporate America. Multiple Contacts are available for the majority of the businesses on the file.

Job Title Specific Mailing Lists

Averickmedia B2B records classified by job function and seniority .Job titles hold the clues about a B2B prospect’s responsibility and seniority. Job Function is the departmental area (IT, HR, Finance, Procurement, etc.) to which a person is assigned, while Job Level indicates a person’s seniority. CEO, CXO,VP, and Project Leader are familiar examples of job levels. You can build your B2B email list by targeting specific job titles.

Technology Mailing Lists- Infographics

We profile 65% of the enterprises that are spending money on Technology and we give you direct access to the decision makers at these companies. AverickMedia provides detailed org charts of technology departments, accurate direct contact data on decision makers, and 1000-plus brand new spending plans and sales opportunities every day, and loads of useful tools that help you turn this data into deals.

Targeted B2B Prospect List

Built a custom list or a list specifically pertaining to your industry. We offer direct mailing lists to satisfy virtually any mailing need. As list brokers, we represent more than 54,000 lists on the market. We provide lists for the USA, Canada and Internationally. Find Your Perfect Prospects. ending personalized emails is an essential part of B2B marketing. It helps you to reach, engage and communicate with your audience, and help build relationships with your prospects.

SIC Code Appending - Infographics

Add Standard Industrial Classification (SIC) codes to the records in your business database. Use this information to segment your customer by Industry type. The SIC Codes appends also gives you the data intelligence to target industries with the highest propensity to purchase your product or service, which are the industries that you are currently doing the most business with.

B2B Data Enhancement

We work very closely with our clients to make sure our processes align with the goals and objectives of each campaign and/or project. Standardize & NCOA – Match a given file to the USPS Postal file and the USPS Mover file. By using data enhancement services offered by nationwide business list compilers to cover and append information in the database, a higher degree of precision and deliverability can be achieved.

Phone and Fax Number Appending- Infographics

AverickMedia can help you with your call center and telemarketing efforts through phone number append and verification services. Phone number appending can turn an incomplete contact file into a valuable leads list. You can append phone numbers to your existing lists with our premium phone appending service.

Physical Address Appending- Infographics

More effectively target advertising and/or offers to customers and prospects via zip codes. Business address is as critical as email id or telephone numbers.There is always a possibility that you might have incorrect address due to some minor mistake that would cost big! physical Address appending can turn an incomplete contact file into a valuable leads list.

DUNS Number Appending Service

By embedding the DUNS Number at the core of your global marketing, credit and purchasing transactions, you can take data you already have and turn it into powerful business information. In database marketing applications the DUNS Number service allows customers to quantify how much business they are already doing within a market sector or corporate family structure to enable more effective planning of new sales and marketing activities.

Reverse Appending- Infographics

Reverse Append takes advantage of the fact that for many online marketers, the email address is the only identifier within their online database. To find postal addresses, Reverse Append matches your email-only file with the AverickMedia database of over 600 million records that include email addresses as well as name and postal address.

Averickmedia Mailing lists

Averickmedia has access to a one of the most comprehensive Business (B2B) Data sets available – encompassing 90% of all businesses. With information maintained on Address, Telephone Number, Contact Names, Email Addresses, Number of Employees plus much more on over 37 million US Businesses, we are capable of providing the most accurate data for your campaigns. These business mailing lists contain over 1600 industry descriptions to find your best prospects.

Data Appending Process - Infographics

The more characteristics you have data on, the more scope you have for identifying clusters of potential customers for whom differing marketing approaches may be more effective. Data Enhancement service enables you to increase the amount of data held for each company record in your databases. Data Appending service will help your organization fill in the blanks in your databases.

Direct Mailing List Service- Infographics

Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. With our targeted direct mail, we help you reach a specific list of customers. We can help you put together a complete direct mail campaign from start to finish. We’ll help you design it, print it and deliver it to your targeted customers.

Automotive Industry Mailing Lists

Automotive Email Lists is the data which an Automotive Marketing Service provider keeps with details about car owner's name, vehicle brand, contact number, mailing address and other affiliated

information and updates for increase business with interest clients from automotive sector. Though automotive industry fatten on customer source and brand reliability, currently it has become a competing and challenging business with so many dealerships coming up each year.

Build a Better Marketing Campaign

Build a Better Marketing Campaign

Marketing campaigns can be designed with different ends in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news.

Specific activities designed to promote a product, service or business. A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements. The campaign doesn't have to rely solely on advertising, and can also include demonstrations, word of mouth and other interactive techniques.

Benefits of Direct Mail Marketing

Direct Mail Marketing can be an easy yet strong way to get your information directly to your target customers. As many companies looks for new ways to reach customers and prospects, traditional marketing approaches like direct mail campaigns are often exchange with online advertisements and other technology-based techniques.

Direct mailing is highly targeted: Each direct mail campaign can be customized for a certain customers. When you send out your direct mail to the target customer – you can make sure that it is highly targeted. Thus, customers receive only offers or information that meets their individual needs or buying habits.

5 SIMPLE EFFECTIVE TACTICS FOR BUILDING AN EMAIL LIST

One of a small business’s best marketing benefits is a strong email list. As a marketer, it's your job to make

sure you're continually adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. sure you're continually adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. A necessary element of victorious email marketing campaign is a list of email addresses of people who are really interested in accepting the emails from the company or organization.